Home & Kitchen · Head-to-head
Masterbuilt 40-Inch Digital Electric Smoker vs Bradley Original 4-Rack Electric Smoker
Which should you buy? Here's the honest call, pulled from our full The Best Electric Smokers: 4 Compared (and One to Skip) comparison.
The Masterbuilt 40-Inch Digital is the most capable all-rounder: big capacity, a smart side wood-chip loader, and reliable digital control at a mid-range price. The Bradley wins on pure smoke quality and hands-off operation, and is the one to buy if cold-smoking or set-and-forget consistency matters more than capacity.

Masterbuilt 40-Inch Digital Electric Smoker
Buy itThe workhorse: the most rack space and the least fuss for the money, with a side loader so you never open the door to add wood.
- Large four-rack cabinet holds more than anything else here
- Side wood-chip loader lets you add chips without dumping heat and smoke
- Simple, reliable digital thermostat with a built-in meat probe
- Single-wall body loses heat in cold weather
- Door gasket can leak smoke and needs occasional adjustment
- This model has no phone app (the WiFi 710 variant adds that)

Bradley Original 4-Rack Electric Smoker
Buy itAn automatic wood-puck feeder makes clean, consistent smoke for hours and cold-smokes better than anything else in this group.
- Automatic bisquette feeder drops fresh wood on a timer for hours of hands-off smoke
- Separate smoke generator keeps smoke cool, so cold-smoking fish and cheese actually works
- Clean, controllable smoke that owners say avoids the bitter over-smoked taste
- Proprietary wood bisquettes are an ongoing cost you can't substitute
- Heat is set by an analog dial, not a precise digital controller
- Premium price for the capacity
Side by side
| Masterbuilt 40-Inch Digital Electric Smoker | Bradley Original 4-Rack Electric Smoker | |
|---|---|---|
| Our verdict | Buy | Buy |
| Best for | Families and first big-batch cooks who want maximum capacity and a proven, no-drama digital smoker. | Fish, cheese, and jerky smokers and set-and-forget purists who care about smoke quality over gadgets. |
| Price tier | $$ · mid-range | $$$ · premium |
The bottom line
Our overall pick is the Masterbuilt 40-Inch Digital Electric Smoker - The workhorse: the most rack space and the least fuss for the money, with a side loader so you never open the door to add wood. Choose the Bradley Original 4-Rack Electric Smoker instead if fish, cheese, and jerky smokers and set-and-forget purists who care about smoke quality over gadgets.
Want the full picture, including the other options we compared and the popular one we'd skip? Read the complete The Best Electric Smokers: 4 Compared (and One to Skip).