Tech & Gadgets · Head-to-head
Brother P-touch Cube Plus (PT-P710BT) vs Niimbot B1
Which should you buy? Here's the honest call, pulled from our full The Best Label Makers: 4 Compared (and One to Skip) comparison.
The Brother P-touch Cube Plus is the safest all-round choice because its laminated tape produces labels that survive years of handling, sun, and moisture. The Niimbot B1 is the value counterpoint: if your labels live indoors, its inkless rolls make it far cheaper to run.

Brother P-touch Cube Plus (PT-P710BT)
Buy itThe durability pick: laminated TZe tape that survives sunlight, water, and abrasion, driven entirely from a phone or PC.
- Laminated TZe tape is highly resistant to fading, water, and rubbing off, so labels stay legible for years
- Clean app and desktop software (Bluetooth or USB) with strong font, symbol, and template control
- Automatic full cutter and rechargeable battery make it pleasant for long labeling sessions
- No built-in keyboard or screen, so it is unusable without a paired phone or computer
- Genuine tape cartridges carry a higher cost per label than thermal rolls

Niimbot B1
Buy itThe value pick: an inkless thermal printer with dirt-cheap rolls, up to two-inch-wide labels, and foolproof roll auto-detection.
- No ink or ribbon and very inexpensive rolls give it the lowest running cost in the group
- RFID-chipped rolls are recognized automatically, so size and type are set for you
- Prints wide labels up to roughly two inches for shipping, product tags, and file folders
- Thermal labels can yellow and fade in direct sun or heat over time
- Rolls are proprietary, and very cheap third-party media prints faint or patchy
Side by side
| Brother P-touch Cube Plus (PT-P710BT) | Niimbot B1 | |
|---|---|---|
| Our verdict | Buy | Buy |
| Best for | Anyone labeling cables, outdoor gear, storage bins, or anything that needs to stay readable for the long haul. | Home organizers, resellers, and small businesses who print a lot of indoor labels and want the cheapest ongoing cost. |
| Price tier | $$ · mid-range | $ · budget |
The bottom line
Our overall pick is the Brother P-touch Cube Plus (PT-P710BT) - The durability pick: laminated TZe tape that survives sunlight, water, and abrasion, driven entirely from a phone or PC. Choose the Niimbot B1 instead if home organizers, resellers, and small businesses who print a lot of indoor labels and want the cheapest ongoing cost.
Want the full picture, including the other options we compared and the popular one we'd skip? Read the complete The Best Label Makers: 4 Compared (and One to Skip).