Tech & Gadgets · Head-to-head
Brother P-touch Cube Plus (PT-P710BT) vs Niimbot B1
Which should you buy? Our verdict on both, pulled from our full The Best Label Makers: 4 Compared (and One to Skip) comparison.
The Brother P-touch Cube Plus is the safest all-round choice because its laminated tape produces labels that survive years of handling, sun, and moisture. The Niimbot B1 is the value counterpoint: if your labels live indoors, its inkless rolls make it far cheaper to run.
Brother P-touch Cube Plus (PT-P710BT)
Buy itThe durability pick: laminated TZe tape that survives sunlight, water, and abrasion, driven entirely from a phone or PC.
- Laminated TZe tape is designed to resist fading, water, and rubbing off
- Clean app and desktop software (Bluetooth or USB) with strong font, symbol, and template control
- Automatic full cutter and rechargeable battery make it pleasant for long labeling sessions
- No built-in keyboard or screen, so it is unusable without a paired phone or computer
- Genuine tape cartridges carry a higher cost per label than thermal rolls
Niimbot B1
Buy itThe value pick: an inkless thermal printer with dirt-cheap rolls, up to two-inch-wide labels, and foolproof roll auto-detection.
- No ink or ribbon and inexpensive rolls give it a low running cost
- RFID-chipped rolls are recognized automatically, so size and type are set for you
- Prints wide labels up to roughly two inches for shipping, product tags, and file folders
- Thermal labels can yellow and fade in direct sun or heat over time
- Rolls are proprietary, and very cheap third-party media prints faint or patchy
Side by side
The 6 criteria below are the ones our full comparison judged every product on, narrowed to these two.
| Brother P-touch Cube Plus (PT-P710BT) Our pick | Niimbot B1 | |
|---|---|---|
| Our verdict | Buy | Buy |
| Best for | Anyone labeling cables, outdoor gear, storage bins, or anything that needs to stay readable for the long haul. | Home organizers, resellers, and small businesses who print a lot of indoor labels and want the cheapest ongoing cost. |
| Price tier | $$ · mid-range | $ · budget |
| Print technology | Thermal transfer onto laminated TZe tape | Direct thermal (inkless) |
| Connectivity | Bluetooth app + USB to PC; no keyboard | Bluetooth app; no keyboard |
| Label durability | Excellent - laminated, water and fade resistant | Fades in sun/heat over time |
| Running cost of consumables | Higher per label (tape cartridges) | Low per label (cheap rolls) |
| Max label width | Up to about 24 mm | Up to about 2 inches |
| Best use | Durable, long-life labels | High-volume indoor labeling |
Which one is right for you?
Pick the Brother P-touch Cube Plus (PT-P710BT) if
anyone labeling cables, outdoor gear, storage bins, or anything that needs to stay readable for the long haul.
Know before buying: no built-in keyboard or screen, so it is unusable without a paired phone or computer.
Pick the Niimbot B1 if
home organizers, resellers, and small businesses who print a lot of indoor labels and want the cheapest ongoing cost.
Know before buying: thermal labels can yellow and fade in direct sun or heat over time.
The bottom line
Our overall pick is the Brother P-touch Cube Plus (PT-P710BT) - The durability pick: laminated TZe tape that survives sunlight, water, and abrasion, driven entirely from a phone or PC. Choose the Niimbot B1 instead if home organizers, resellers, and small businesses who print a lot of indoor labels and want the cheapest ongoing cost.
Want the full picture, including the other options we compared and the popular one we'd skip? Read the complete The Best Label Makers: 4 Compared (and One to Skip).